Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me

Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me
Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me
Now Available HarperCollins World-Leading Book Publisher Zondervan

Enough About Me

The Unexpected Power of Selflessness

What if your path to a more successful, healthy, and satisfying life is actually not about you?

Richard Lui shares how one of the big ideas of our time is more in reach than we thought. How small choices toward selflessness are not a compromise. Choice by choice, step by step, we can do something bigger than ourselves.

Help is here - And her name is Rhianna | Sky Blossom film by Richard Lui | From Executive Producers - Jean Tsien, Montel Williams, David Hyde Pierce and Linda Hope

Get a complimentary ticket to watch Sky Blossom when you register your pre-order of Enough About Me

An inspiring Academy Award® qualifying documentary on today’s students taking care of family with disabilities across America.

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Explore some of the Book’s big ideas

Muscle Memory

Small works build muscles to do big works

Big leaps seldom come from those who are flabby. They often come from those who do a little everyday. To build up muscle memory and tone. Then when it comes time to leap, they are ready. Similarly “selfless muscles” can be exercised and made stronger. Having stronger selfless muscles makes us more capable of doing bigger things — maybe even something heroic. Think them as push-ups for principles, burpees for brotherhood, or Kegels for consideration.

We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

Paula Madison
EVP NBCUniversal (Retired)
"One of 75 Most Powerful African Americans in Corporate America"
We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.
We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

Paula Madison
EVP NBCUniversal (Retired)
"One of 75 Most Powerful African Americans in Corporate America"
TEDx Speech

Three Lunches

Eating more actually means you lose weight. The weight of prejudice.

Pew Research found if you think people with opposing political views are “closed-minded, dishonest, immoral, and lazy,” then spending time with them would make you feel “angry, afraid, and frustrated.” One simple solution — make a list of three people you’d never hang out with, and invite each of them to lunch. Research shows the stress levels due to prejudice all but disappears after three meetings. (Except when it comes to pineapple on pizza).

Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Phumzile Mlambo-Ngcuka
United Nations Under-Secretary-General
UN Women Executive Director
Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.
Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Phumzile Mlambo-Ngcuka
United Nations Under-Secretary-General
UN Women Executive Director
UN Women HeForShe Keynote

No-Go Zones

Finding common ground across the lunchtable

They call them “No-Go Zones.” Often they are areas frequented by people who are not like us. The other side of the tracks, the places we are too scared to pass through. But when we go into these no-go zones despite the rumor, we often learn more, open ourselves to deeper, more nuanced truths not written or bandied about. We discover more about others and about ourselves.

Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Tom Garfinkel
CEO, NFL Miami Dolphins
Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.
Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Tom Garfinkel
CEO, NFL Miami Dolphins
Plan International - Day of the Girl Gala

Past Venues

500+ events across six continents

Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me

The Author

The Unexpected Power of Selflessness

Seven years ago, Richard Lui walked into his supervisor’s office at NBC’s 30 Rock headquarters, prepared to give up his dream news anchor job. Having just learned of his father’s Alzheimer’s, the journalist wanted to be with him during his important last years, even if it meant setting aside his career. Lui reduced his work hours and joined 53 million Americans in becoming a family caregiver. Enough About Me is inspired by that decision to live to take care of someone else.

This is a must-read for business leaders that is surprisingly entertaining.

Ron Insana
CNBC Senior Analyst

Richard has more than 30 years in television, film, technology, and business. Currently working for MSNBC / NBC News and previously with CNN Worldwide, he is a team Emmy and Peabody winning journalist. Richard’s 15-year business career involves a fintech patent and launching six tech brands over three business cycles.

This is a jewel of a book, a celebration of the best of the human spirit and of the good that emerges from sacrifice.

José Díaz-Balart
Anchor, Noticias Telemundo and NBC Nightly News Saturday
Richard Lui | Enough About Me | The Unexpected Power of Selflessness

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Virtual Keynote

Enough About Me equips your team to beat back today’s “selfish pandemic” — to make your organization a thoughtful leader in CSR. Covering the big ideas of our time, from caregiving to racial equity, this new book challenges dominant thinking in a way that's healthy for productivity at work and at home.

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Let's talk about selflessness. The Press Kit and Press Release are now available. Contact the media team to schedule a chat with Richard.

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